clean shaven marketing

Viral marketing is rather new, and not always effective. The days of BMW Films are missed, but every now and then I run across a new campaign that renews my hope in viral marketing. Today I was reminded of a great viral website that I was introduced to months ago, but it is too good to pass up.

philips.jpgThe site is for the Philips Bodygroom shaver. Although electric shavers are not normally a hip product, Philips is trying to strike a cord with GenX and GenYs on the issue of body hair. Meant for guys, the site which is narrated by a robe clothed late 20’s to early 30’s man discusses how shaved body hair is good for men and their libido. Using dry but pointed humor the site really does make a case for the use of the Bodygroom shaver.

Besides all of the humor in the site. Philips has done a wonderful job with navigation and clean design. The all white background is almost sterile, but is used in such a way that I hear myself saying “Less is more.”

I encourage you to take a look at the site. Enjoy the humor, and be a part of the viral marketing!

www.shaveeverywhere.com

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s