Typography since it was first used as a way to communicate must have been seen to some as a form of art. I would imagine that those who could not read the words formed by a font or even handwriting may have seen the shapes made as an art.
Today, with websites like YouTube, typography is being explored as an element of video. Sure you have seen it used in credits of movies as an art, but what about as the visuals of the movie dialog, or set to music.
Type is beautiful and ugly. Typography can speak as itself; bold, strong, soft and elegant. Take a look at some of the links below, and see typography as a new and fun art form in video.
Oceans Eleven Dialog
Pulp Fiction Dialog
The Triple B 