Every once in a while public service announcements (PSAs) actually grab your attention. This PSA for Sussex Safer Roads in the UK is artfully done and rather simple in the message; “Embrace Life. Always wear your seat belt.” This simple style also tugs at a personal level which I think is the most effective way to get this style of message across to a broad audience. It is rare to see such well done PSAs, but this one is a clear winner!

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