I have been searching the web lately looking at great ads of the past and present. In particular, ads that were/are unique—not just the ad creative, but also the way it is produced. This ad for Johnnie Walker, shot in 2008 and airing in 2009 is a good example of what I am talking about. The unique part of this though is that it was shot in one continuous take. The final ad you see was take #40, and considering the distance one can walk in five-plus minutes, there was a lot of travel involved to restart the takes. This ad was developed by BBH (in the UK).
Sometimes the story of the ad is just as fascinating as the the story the ad itself is telling!