Back to the Start

Another ad that I found extremely well done both in telling a story and in the execution of the production was this two-minute ad produced for Chipotle grill. The story in the ad is about a farmer that decides to grow his farm and in the process becomes a mega farm in which the animals and product no longer look like they are intended. In the end, the farmer decides to go back to the start where the farm once was—basically getting back to the roots of farming.

The other interesting story is how this ad was produced. Event though this could have been animated easily—it was produced using stop motion photography and a dolly over a 50-foot table! Even better, the models were made using an additive printing process.

What I think really comes through on this ad is the culture and mission that Chipotle is trying to convey. Simple, clean and fresh. Well done in my eyes.

Enjoy, and as always, let me know what you think!

Here is the making of the commercial.

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