Another ad that I found extremely well done both in telling a story and in the execution of the production was this two-minute ad produced for Chipotle grill. The story in the ad is about a farmer that decides to grow his farm and in the process becomes a mega farm in which the animals and product no longer look like they are intended. In the end, the farmer decides to go back to the start where the farm once was—basically getting back to the roots of farming.
The other interesting story is how this ad was produced. Event though this could have been animated easily—it was produced using stop motion photography and a dolly over a 50-foot table! Even better, the models were made using an additive printing process.
What I think really comes through on this ad is the culture and mission that Chipotle is trying to convey. Simple, clean and fresh. Well done in my eyes.
Enjoy, and as always, let me know what you think!
Here is the making of the commercial.
I have been searching the web lately looking at great ads of the past and present. In particular, ads that were/are unique—not just the ad creative, but also the way it is produced. This ad for Johnnie Walker, shot in 2008 and airing in 2009 is a good example of what I am talking about. The unique part of this though is that it was shot in one continuous take. The final ad you see was take #40, and considering the distance one can walk in five-plus minutes, there was a lot of travel involved to restart the takes. This ad was developed by BBH (in the UK).
Sometimes the story of the ad is just as fascinating as the the story the ad itself is telling!
Do you like the Old Spice commercial in which the actor Isaiah Mustafa ends up riding a horse? Care to know more about the creative? Leo Laporte, tech journalist for the world and self proclaimed Chief Twit interviewed the men behind the ads; Craig Allen and Eric Kallman of Wieden + Kennedy. This 20-minute interview gets a not always seen, look into the creative’s heads. Enjoy!
Say it isn’t so! Well, it is, but before you get super excited; yes, YouTube does now have some feature-length movies that you can now watch on the site. This does is nice, until you see the selection . . . It really isn’t great. But, if you are a movie junkie that can stand the Good, The Bad and the Ugly of what has been produced, I urge you to try it out.
Did I mention that there are some movies out there for you Clint Eastwood fans (for a limited time only)? Such classics as, The Good, The Bad and The Ugly and A Fistful of Dollars are out on the YouTube movies section until November 30th. All you need to do is visit the link below and please let me know what you think. I know what I will be doing this Thanksgiving break.
YouTube Movies (www.youtube.com/movies)
Found this great viral video about the new micro four thirds Olympus PEN E-P1 DSLR on YouTube today. It was done all in stop motion style animation using the old and new PEN. Very creative and fun. What I love most is how it uses the photos as a time machine taking you back to when the original PEN camera was out (back in the black and white film days). Enjoy!
Vodpod videos no longer available.
I just ran across this video that was shown at South by Southwest (SXSW) in Austin, Texas this past March. It is a great version of Stand By Me, spliced together using street artists and groups from around the world. The piece was produced by playingforchange.com. It is inspirational and a great listen. Enjoy!
Helvetica is one of the core fonts in typography; and a sure bet that you have seen it used in countless forms such as signage and in advertising. Now Helvetica has its day in the spotlight in the form of a documentary film that looks at the history and life of a font everyone has seen.
It is now nearing the finish lines of its world-wide screening tour, but you can buy this piece of typographic history at www.helveticafilm.com for $20 ($US) in DVD format or $26 ($US) for Blu-ray disc.