Congrats to the Saints for the win tonight, but who was the real winner in the ad war? Well, my opinion may not matter, but what do you think? Even if you didn’t see the game, you can still see the ads at youtube. Below are my thoughts and who i think were the winners this year.
First, I noticed that Sprite and 7up were not in the ads at all this year. Hyundai had a strong showing this year, and there was only one U.S. car maker in the commercials, Dodge (I assume the U.S. government-owned GM needed to spend its money a bit more wisely, so no Cadillac this time.)
Another trend that I piked-up on this year was the one of lifetime progressions. Cars.com, Dove, Dodge, Google and Monster.com all used the lifetime progression to sell their products.
Last thing I thought was that Bud Light seemed to be running on empty. One, there were fewer ads from them and nothing really hit me as great. What did you think?
Now for my winners. Bud Light, Budweiser, Coke and Doritos seemed to have the most ad dollars this year and to me, Doritos (Underdog), Budweiser (Bridge), Doritos (Snack Attack Samurai), Hyundai (Brett Favre), Coke (Hard Times), Budweiser (Fence) were clear winners. And for the loosers . . . Boost Mobile, Go Daddy, Taco Bell and 2010 Census (thanks for spending my money wisely though).
Please note that I did not consider any CBS or Movie ads in my thoughts, although the Leno, Oprah, Letterman ad was a good laugh.
In all, the days of crazy, great ads like the lat 90’s really seem to be over with. Please feel free to share your thoughts. What were your favorites and the ones you pan—and were you really offended by the Focus On Family ad that had Tim Teibow and his mother in it? One thing for sure is i registered to get a free pair of pants. I’ll let you know if I actually won a pair tomorrow.
See the ads on youtube.com/superbowl.