Doing a TED

I love TED Talks. I especially love to collect and binge-watch them when I am traveling. If you are unfamiliar with what a TED Talk is, they are short (less than 20 minutes) presentations about topics on Technology, Entertainment and Design. One of my favorite talks is about flags by Roman Mars which absolutely embarrasses the city of Milwaukee’s flag and has recently spawned a competition for a flag redesign.

The real reason for this post is that I have always thought about what I could talk about If ever given the opportunity to present a TED Talk. I have yet to come up with a topic . . .

What I have come across thanks to a colleague are numerous parody videos on how to mimic a TED Talk. There is definitely a recipe for the video and presentation style that even the Onion caught. Enjoy!

Back to the Start

Another ad that I found extremely well done both in telling a story and in the execution of the production was this two-minute ad produced for Chipotle grill. The story in the ad is about a farmer that decides to grow his farm and in the process becomes a mega farm in which the animals and product no longer look like they are intended. In the end, the farmer decides to go back to the start where the farm once was—basically getting back to the roots of farming.

The other interesting story is how this ad was produced. Event though this could have been animated easily—it was produced using stop motion photography and a dolly over a 50-foot table! Even better, the models were made using an additive printing process.

What I think really comes through on this ad is the culture and mission that Chipotle is trying to convey. Simple, clean and fresh. Well done in my eyes.

Enjoy, and as always, let me know what you think!

Here is the making of the commercial.

Johnnie Walker-The Man Who Walked Around The World

I have been searching the web lately looking at great ads of the past and present. In particular, ads that were/are unique—not just the ad creative, but also the way it is produced. This ad for Johnnie Walker, shot in 2008 and airing in 2009 is a good example of what I am talking about. The unique part of this though is that it was shot in one continuous take. The final ad you see was take #40, and considering the distance one can walk in five-plus minutes, there was a lot of travel involved to restart the takes. This ad was developed by BBH (in the UK).

Sometimes the story of the ad is just as fascinating as the the story the ad itself is telling!


The Making of the Old Spice Commercials

Do you like the Old Spice commercial in which the actor Isaiah Mustafa ends up riding a horse? Care to know more about the creative? Leo Laporte, tech journalist for the world and self proclaimed Chief Twit interviewed the men behind the ads; Craig Allen and Eric Kallman of Wieden + Kennedy. This 20-minute interview gets a not always seen, look into the creative’s heads. Enjoy!