when nice ads are just too nice

Advertising is always a game of showing to the consumer what accolades your product has and your competitors don’t. Sometimes the competition gets cute, and congratulates competitors on accomplishments yet puts them down by minimizing what that accomplishment means. Then, there is a point when too much is too much, and someone has to break it up. In all, the consumer gets a good laugh out of it all.

Note the following…






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