seven inches too long

BK Super Seven Incher Ad
BK Super Seven Incher Ad

Burger King (BK) is known for having . . . well some dumb ads. Recently BK introduced their BK Super Seven Incher with a print add that I would find a bit funny, albeit offensive too. In any light, BK has drummed up some controversy in the food and ad world, but will it be for the good or the detriment to BK and their sandwich? It has me talking about it. Personally, I think the ad will end up being forgotten, and so too the sandwich. But I will say, I would love to have been in that ad pitch and see the reactions on some faces. Priceless. Make sure to read the copy too. It sure helps in supporting the visual of the ad.

Let me know what you think.

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